It’s important to understand that not everyone is your market. While it may feel cool to have a lot of traffic to your website (and there are a few intrinsic benefits), for the most part it’s pointless. Whether it’s by income, locale, gender, niche,...
Is this a good logo? Invariably, when I ask clients for logo examples to showcase their subjective preferences, this is one of the logos that is provided to me. The truth is that this may be a good logo, or it may not be. When clients send it to me, it actually isn’t...
We’ve all heard the excuses. My company is too small, I can get something simple from Fiverr, I don’t have the budget, or no one cares. It’s how you are known. It is the value differential between your product and your competitors. It removes the price barrier. It is...
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