Possibly the worst reason to change a brand is because you think it’s boring, and here are a few reasons why: It’s probably only boring to you. You interact with your brand constantly and see all the collateral being developed. Your audience won’t see it nearly...
This issue has likely plagued designers since the birth of advertising. Your client says, “I need the logo, website, imagery, call to action, our locations, product/service, nod to our latest campaign, and don’t forget the sale price.” To which you respond, “But it’s...
Cool tune, but a real problem in our industry. The issue is that clients think they understand marketing and design. Sure, there are a few that do, but the vast majority think it’s about pretty pictures and sales. Both of which are a part of it, but...
This is a fair statement coming from the mind of an artist, but artists have the luxury of letting inspiration find them. But Designers do not have that luxury. Personally, I come at it from Picasso’s perspective. “Inspiration Exists, But It Has to Find You...
Blanding is, in my opinion, best showcased with bootstrap websites. You know, those sites that look decent with lots of white space, giant video hero banners, clean imagery, etc. but are in fact just a very simple good-looking template. So, you may ask, “What’s...
Sorry, but this really isn’t something you should be proud of. Being thrifty is great, but as they say, You get what you pay for and a logo is one of those things that you want done correctly. For the most part, a logo isn’t a super difficult thing to...
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