This is a fair statement coming from the mind of an artist, but artists have the luxury of letting inspiration find them. But Designers do not have that luxury. Personally, I come at it from Picasso’s perspective.

“Inspiration Exists, But It Has to Find You Working” Pablo Picasso

The creative part of your mind is like any muscle. If used frequently, it responds. It’s like a boxer working on their footwork. You need to practice it until the movement is natural. Instinctual. You see, the human mind can’t possibly work fast enough to think of the response to a punch. Thinking takes too long, so you need to react with purpose.

Purpose is, of course, the key aspect because reaction alone can be a terrible decision. In the creative and marketing world, this purposeful reaction is caused by years of opening yourself up to the world. As you hear and see new things they become a part of that creative process and unbeknownst to you, they have already started to become meshed into the processes and procedures you commonly employ. This allows you to respond in meetings with creativity on demand that is purposeful and functions well with tangible goals like sales funnels, data capture, conversions, medium integration and more.

No, all of your ideas won’t be gold, but training yourself in this way will dramatically increase your success rate as well as allow you to bounce back from potentially detrimental ideas with a new creative thought.

“Maybe she’s born with it”? Nah, it’s an acquired skill derived from practice of your chosen skill set. It’s true that not everyone can do it, but much like boxing, I believe that it’s likely because they haven’t tried.